By Shingirai Mazambani

Last year, we launched a thematic campaign titled ‘Making Life Better.’ The objective of the campaign being to drive the Zimnat Group purpose. The campaign which ran in the mainstream media covering radio, press, digital and TV won various awards at the Marketers Association of Zimbabwe Exceptional Marketing Awards for 2019.

In May, this year we launched a continuation of the campaign, with the focus now on Zimnat makes life better, with the focus being on the practical ways Zimnat lives its purpose. Again the campaign covers print, digital radio, TV and billboards.

The most exciting and innovative billboard is the one that has been placed along Borrowdale Road, just before the Borrowdale Race Course facing traffic going towards town. The billboard shows boulders falling and a car accidentally crashing into the boulders and carries the message ‘Whatever life delivers, Zimnat makes it better. The communication being that should life throw challenges at you, Zimnat will make the situation better.

What is very exciting about the billboard is that it is 3D to represent the actual container and boulders falling. It also uses an actual car wreck in this execution, which is permanently stationed at the billboard. This an innovative execution that has never been done in Zimbabwe.  What is also unique about these billboards it that they bring home the reality of why one would need to be insured. They are dramatic and drive the message home.

Below are some of the adverts and billboards that are part of this years; thematic campaign.

 

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